Chai pe charcha.co.uk conditions of use Terms and conditions
Terms and conditions
1. About These Conditions
1.1 These Conditions of Use (“Conditions”) govern your access to and use of the Chai Pe Charcha platforms and services operated by Mercury Infotech Limited. These include:
(a) www.chaipecharcha.co.uk (the “Database”);
(b) business.mercuryinfotech.co.uk (the “Marketing Site”);
(c) the Chai Pe Charcha Business Account platform (“Chai Pe Charcha Business”); and
(d) any other website, application, or digital service operated by us that links to or incorporates these Conditions (collectively referred to as the “Chai Pe Charcha Websites”).
1.2 These Conditions form a legally binding agreement between:
(a) Mercury Infotech Limited (“we”, “us”, “our”), a company registered in England and Wales; and
(b) you, the individual or entity accessing or using the Chai Pe Charcha Websites (“you”, “your”).
1.3 You must read these Conditions carefully before using the Chai Pe Charcha Websites. By accessing, browsing, registering with, or otherwise using any part of the Chai Pe Charcha Websites, you confirm that you have read, understood, and agree to be bound by these Conditions.
1.4 If you do not agree to these Conditions, you must immediately stop using the Chai Pe Charcha Websites.
1.5 Where you purchase or obtain products or services through any part of the Chai Pe Charcha Websites, such products or services may be subject to additional terms, policies, or guidelines. You are responsible for reviewing and accepting those additional terms before completing any transaction.
1.6 We reserve the right to amend, update, or replace these Conditions at any time. Any updated version will take effect immediately upon being published on the Chai Pe Charcha Websites, unless otherwise stated. Your continued use of the Chai Pe Charcha Websites after such changes constitutes your acceptance of the updated Conditions.
1.7 These Conditions are available in alternative formats upon request. If you require this document in a different format, including audio, large print, or braille, you may contact us using the contact details provided on our website.
2. About Us
2.1 Chai Pe Charcha is a platform operated by Mercury Infotech Limited, a company registered in England and Wales under company registration number 16061554.
2.2 Our registered office is located at:
11, Hillrise Court, 135 Kenton Road, Harrow, HA3 0AZ, United Kingdom.
2.3 Ownership of Intellectual Property
We own, or are licensed to use, all intellectual property rights in and relating to the Chai Pe Charcha Websites. These rights include, but are not limited to:
(a) our business listings directory database (the “Database”);
(b) the design, layout, structure, and appearance of the Chai Pe Charcha Websites, including all text, graphics, images, articles, blogs, and other content, together with associated web addresses, except where such content is used under licence;
(c) all software, systems, and underlying technology used in connection with the operation of the Chai Pe Charcha Websites, except where such software is used under licence.
2.4 Third-Party Data and Content
The Chai Pe Charcha Websites may incorporate or rely upon data provided by third parties. This includes, but is not limited to:
(a) mapping and location data, which may be licensed from third-party providers for the purpose of displaying geographic and postcode-related information;
(b) data obtained from governmental or public sector sources, which may be subject to Crown Copyright, open government licensing, or other applicable legal restrictions.
2.5 Use of Third-Party Data
Where third-party data is used within the Chai Pe Charcha Websites:
(a) such data remains subject to the rights and restrictions imposed by the original data providers;
(b) your use of such data must comply with any applicable licensing terms, usage restrictions, or legal requirements;
(c) we do not guarantee the accuracy, completeness, or reliability of third-party data.
3. Using the Chai Pe Charcha Websites
3.1 Permitted Use
Unless otherwise expressly stated, the Chai Pe Charcha Websites are provided for personal, non-commercial use. Any other use is subject to our prior written consent.
3.2 Platform Functionality
The Chai Pe Charcha Websites may allow you to:
(a) browse and search for businesses and services;
(b) contact businesses listed on the Platform;
(c) submit or manage business listings;
(d) access, purchase, or enquire about products or services offered by third parties.
Any transactions or interactions with third-party businesses are solely between you and the relevant business.
3.3 Registration and Access
3.3.1 Access to certain features of the Chai Pe Charcha Websites may require registration or the creation of an account.
3.3.2 Where registration is required:
(a) you must complete the registration process and provide accurate information;
(b) you may not be permitted to access certain services, including placing orders or managing listings, until registration is completed;
(c) we reserve the right, at our sole discretion, to accept or refuse any registration application without providing reasons.
3.3.3 We may restrict, suspend, or limit access to any part of the Chai Pe Charcha Websites at any time.
3.4 Account Security
3.4.1 You are responsible for maintaining the confidentiality of your account login details, including your username and password.
3.4.2 You must not share your login credentials with any third party.
3.4.3 You are fully responsible for all activities carried out under your account, whether authorised by you or not.
3.5 Unauthorised Access
3.5.1 You must notify us immediately if:
(a) you become aware of any unauthorised access to your account; or
(b) you suspect that your login credentials have been compromised.
3.5.2 We reserve the right to suspend or disable any account where we reasonably believe there has been a breach of security or misuse of the Platform.
3.6 Account Responsibility
By using a Chai Pe Charcha account, you acknowledge and agree that:
(a) you are responsible for all activity conducted through your account;
(b) all information provided by you must be accurate, complete, and kept up to date;
(c) you will take all reasonable steps to secure your account and prevent unauthorised use.
3.7 Data Processing
We process your personal data in accordance with our Privacy Policy. By using the Chai Pe Charcha Websites, you acknowledge and agree to such processing.
3.8 User Obligations
You must ensure that:
(a) all information you provide is true, accurate, and complete, and is updated where necessary;
(b) any files, content, or materials you upload are free from viruses, malware, or any harmful code;
(c) any software used to interact with the Platform is properly licensed and lawful.
3.9 Enforcement
We reserve the right to take appropriate action, including restricting access, suspending accounts, or removing content, where you fail to comply with these Conditions.
4. Platform Operation and Restrictions
4.1 Availability of the Platform
4.1.1 Subject to these Conditions, we shall use reasonable efforts to:
(a) make the Chai Pe Charcha Websites available;
(b) where applicable, provide confirmation by email of any order placed through the Chai Pe Charcha Business platform.
4.1.2 We do not guarantee that the Platform will be uninterrupted, error-free, or continuously available.
4.2 Prohibited Use
You must not use the Chai Pe Charcha Websites:
(a) for any unlawful or illegal purpose;
(b) to harm, threaten, abuse, harass, or otherwise infringe the rights of any person, including privacy rights;
(c) in any way that is offensive, harmful, or damaging to us, our group companies, or other users;
(d) to create, compile, verify, update, or maintain databases, directories, mailing lists, or prospecting lists;
(e) to provide or operate any commercial information service using data obtained from the Platform;
(f) as a source of data for marketing or promotional activity;
(g) in any way that disrupts, damages, or interferes with the operation of the Platform;
(h) in any way that imposes an unreasonable or disproportionate load on our systems or infrastructure;
(i) to modify, adapt, or tamper with any part of the Platform;
(j) to monitor, scrape, copy, or extract data using automated means, including bots, crawlers, or scripts;
(k) to interfere with, attempt to interfere with, or gain unauthorised access to the Platform or its systems.
4.3 Click Fraud and Manipulation
4.3.1 You must not artificially inflate or manipulate click counts, impressions, or engagement relating to any listing, advertisement, or content.
4.3.2 This includes, but is not limited to:
(a) repeated manual clicking or page refreshing;
(b) automated systems or scripts;
(c) encouraging or incentivising others to engage in such activity.
4.4 Monitoring and Investigation
4.4.1 We reserve the right to monitor activity on the Platform and investigate any suspected misuse, including fraud or click manipulation.
4.4.2 You agree to provide reasonable assistance in connection with any such investigation.
4.5 Changes to the Platform
4.5.1 We may, at any time and without prior notice:
(a) modify, suspend, or discontinue any part of the Platform;
(b) restrict or limit access to any features or services.
4.5.2 We shall not be liable for any changes, interruptions, or discontinuation of the Platform.
4.6 Suspension and Termination
4.6.1 We may suspend or terminate your access to the Platform, your account, or any associated services where:
(a) you breach these Conditions;
(b) you use the Platform in an inappropriate, abusive, or unreasonable manner;
(c) you fail to pay any applicable charges;
(d) we are unable to provide the Platform due to events beyond our reasonable control, including but not limited to natural disasters, technical failures, or external disruptions;
(e) you become subject to insolvency, bankruptcy, administration, or similar proceedings.
4.7 Outstanding Obligations
Termination or suspension of your account does not affect any obligation to pay outstanding charges or fees owed to us.
5. User Content and Material
5.1 Submission of Content
5.1.1 The Chai Pe Charcha Websites may allow you to submit, upload, publish, or otherwise make available content, including but not limited to reviews, comments, images, videos, and other materials (“User Content”).
5.1.2 By submitting User Content, you acknowledge that such content may be publicly visible and accessible to other users and third parties.
5.2 Licence to Use Content
5.2.1 By submitting User Content, you grant us a worldwide, non-exclusive, royalty-free, transferable, sub-licensable licence to use, reproduce, modify, adapt, publish, translate, distribute, and display such content in any media or format, whether now known or developed in the future.
5.2.2 This licence includes the right to:
(a) use User Content to provide and operate the Platform;
(b) display User Content in connection with listings, search results, and platform features;
(c) distribute or syndicate User Content across third-party platforms, including social media;
(d) use User Content for marketing, promotional, research, and analytical purposes.
5.2.3 This licence continues for as long as the User Content remains on the Platform and for a reasonable period thereafter where necessary for operational or legal purposes.
5.3 Ownership of Content
5.3.1 You retain ownership of your User Content.
5.3.2 Nothing in these Conditions transfers ownership of your intellectual property to us.
5.4 User Warranties
By submitting User Content, you confirm and warrant that:
(a) you own the content or have the necessary rights and permissions to submit it;
(b) the content is accurate, lawful, and not misleading;
(c) the content is not defamatory, offensive, abusive, obscene, threatening, or otherwise inappropriate;
(d) the content does not infringe any intellectual property rights, privacy rights, or other legal rights of any third party;
(e) the content does not promote illegal activity or discrimination;
(f) the content does not contain viruses, malware, or any harmful code;
(g) where content promotes a business or service, you clearly disclose any relevant affiliation;
(h) the content does not damage or risk damaging our reputation or the operation of the Platform;
(i) the content complies with any applicable advertising or content standards.
5.5 No Obligation to Publish
We are under no obligation to publish, display, or maintain any User Content submitted to the Platform.
5.6 Content Moderation and Removal
5.6.1 We reserve the right, at our sole discretion, to:
(a) review, remove, edit, or refuse to publish any User Content;
(b) restrict, suspend, or terminate access to the Platform in relation to any content;
(c) take any action we consider appropriate where content breaches these Conditions or may expose us to legal or reputational risk.
5.6.2 We may take such action with or without prior notice.
5.7 Attribution and Communication
5.7.1 Where appropriate, we may display your name or identifier alongside your User Content.
5.7.2 We may contact you in relation to your content for administrative, verification, or compliance purposes.
5.8 Third-Party Content Disclaimer
5.8.1 We do not routinely pre-screen or verify User Content submitted by users.
5.8.2 Any opinions, reviews, or content posted by users are those of the individual author and do not represent our views.
5.9 Notice and Takedown
5.9.1 We operate a notice and takedown procedure for User Content.
5.9.2 If you believe that any content on the Platform is unlawful or breaches these Conditions, you may notify us.
5.9.3 We will review such notifications and may remove content where appropriate within a reasonable timeframe.
5.10 Refusal to Grant Licence
If you do not wish to grant the licence set out in this section, you must not submit any User Content to the Platform.
Disclaimer
6. Disclaimers
6.1 Use at Your Own Risk
6.1.1 Your use of the Chai Pe Charcha Websites is at your own risk.
6.2 No Endorsement or Responsibility for Listings
6.2.1 The Platform operates as a directory and listing service only.
6.2.2 We do not:
(a) act as an agent for any business, organisation, or individual listed on the Platform;
(b) verify the accuracy, quality, or suitability of any goods or services offered by third parties;
(c) guarantee the qualifications, credentials, or legitimacy of any listed business or individual.
6.2.3 You are responsible for independently verifying the suitability, quality, and reliability of any goods or services before engaging with any third party.
6.3 No Reliance on Information
6.3.1 The content available on the Platform is provided for general information purposes only.
6.3.2 You must not rely on the Platform as a substitute for professional, legal, financial, or technical advice.
6.3.3 We do not guarantee the accuracy, completeness, or reliability of:
(a) search results;
(b) listings;
(c) user-generated content;
(d) any other information available on the Platform.
6.4 Third-Party Websites and Links
6.4.1 The Chai Pe Charcha Websites may contain links to third-party websites or services.
6.4.2 We do not:
(a) control or operate such third-party websites;
(b) endorse or approve their content, products, or services;
(c) accept responsibility for their availability, functionality, or content.
6.4.3 Accessing third-party websites is done entirely at your own risk, and you are responsible for complying with any applicable terms and conditions of those websites.
6.5 No Warranties
6.5.1 To the fullest extent permitted by law, we provide the Platform on an “as is” and “as available” basis.
6.5.2 We make no representations or warranties, whether express or implied, including but not limited to:
(a) that the Platform will be uninterrupted, secure, or error-free;
(b) that defects will be corrected;
(c) that the Platform or any server used to provide it will be free from viruses or other harmful components;
(d) that the results obtained from using the Platform will be accurate or reliable.
6.5.3 All warranties, conditions, and representations not expressly stated in these Conditions are excluded to the fullest extent permitted by law.
7. Limitation of Liability
7.1 Platform Availability
7.1.1 You acknowledge that computer systems, networks, and telecommunications infrastructure are not fault-free and may experience interruptions.
7.1.2 We do not guarantee that the Chai Pe Charcha Websites will be uninterrupted, secure, or error-free.
7.1.3 We may suspend or restrict access to the Platform from time to time for maintenance, repairs, upgrades, or operational reasons.
7.1.4 We will take commercially reasonable steps to minimise disruption where possible.
7.2 Third-Party Data
7.2.1 The Platform may include data or content provided by third parties.
7.2.2 We make no representations or warranties regarding the accuracy, completeness, or reliability of such third-party data.
7.2.3 We accept no liability for any loss or damage arising from reliance on third-party data.
7.3 Non-Excludable Liability
Nothing in these Conditions excludes or limits liability where it would be unlawful to do so, including liability for:
(a) death or personal injury caused by negligence;
(b) fraud or fraudulent misrepresentation;
(c) any other liability that cannot be excluded or limited under applicable law.
7.4 Excluded Losses
To the fullest extent permitted by law, we shall not be liable for any of the following losses or damages, whether direct or indirect, foreseeable or otherwise:
(a) loss of revenue;
(b) loss of profits (actual or anticipated);
(c) loss of business or business opportunities;
(d) loss of anticipated savings;
(e) loss of goodwill or reputation;
(f) loss, damage to, or corruption of data or software;
(g) wasted expenditure;
(h) any indirect, consequential, or special loss or damage.
7.5 Limitation of Liability
7.5.1 Where we are found to be liable for any loss or damage, such liability shall be limited to losses that arise directly from our breach of these Conditions.
7.5.2 We shall not be liable for any loss or damage arising from:
(a) your use of, or reliance on, the Platform;
(b) your inability to access or use the Platform;
(c) any errors, omissions, or inaccuracies in content;
(d) any interruption, delay, or failure caused by events outside our reasonable control;
(e) unauthorised access to or alteration of your data;
(f) any goods, services, or information obtained from third parties via the Platform;
(g) any content submitted, transmitted, or received through the Platform.
7.6 Third-Party Services
We are not responsible for any goods, services, or transactions carried out between you and any third party through or as a result of using the Platform.
8. Indemnity
8.1 User Indemnity
8.1.1 You agree to indemnify, defend, and hold harmless Mercury Infotech Limited, its directors, officers, employees, affiliates, and representatives (collectively, the “Chai Pe Charcha Personnel”) from and against any and all claims, demands, actions, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
(a) your breach of these Conditions;
(b) your misuse of the Chai Pe Charcha Websites;
(c) any content submitted, uploaded, or otherwise provided by you;
(d) your infringement of any intellectual property rights, privacy rights, or other rights of any third party;
(e) any interaction, transaction, or dispute between you and any third party arising through or in connection with the Platform.
8.2 Scope of Indemnity
8.2.1 This indemnity applies to all claims, whether actual or threatened, and includes:
(a) direct and indirect losses;
(b) financial losses, damages, and compensation payments;
(c) legal costs, court fees, and professional expenses;
(d) any settlements or judgments arising from such claims.
8.3 Continuing Obligation
8.3.1 Your obligations under this section shall survive the termination or suspension of your access to the Platform.
9. General
9.1 No Waiver
9.1.1 If either party fails to enforce any provision of these Conditions, this shall not constitute a waiver of that provision or any other rights.
9.1.2 Any waiver must be expressly agreed in writing to be effective.
9.2 Severability
9.2.1 Each provision of these Conditions shall be interpreted independently.
9.2.2 If any provision (or part of a provision) is found to be invalid, unlawful, or unenforceable, it shall be deemed modified or removed to the minimum extent necessary.
9.2.3 The remaining provisions shall continue in full force and effect.
9.3 Third-Party Rights
9.3.1 A person who is not a party to these Conditions shall have no right to enforce any provision under the Contracts (Rights of Third Parties) Act 1999.
10. Entire Agreement and Governing Law
10.1 Entire Agreement
10.1.1 These Conditions constitute the entire agreement between you and us in relation to your use of the Chai Pe Charcha Websites.
10.1.2 They supersede and replace all prior agreements, discussions, representations, or understandings (whether written or oral) relating to the same subject matter.
10.2 Governing Law
10.2.1 These Conditions, and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims), shall be governed by and construed in accordance with the laws of England and Wales.
10.3 Jurisdiction
10.3.1 You agree that the courts of England and Wales shall have jurisdiction to resolve any dispute arising in connection with these Conditions.
10.3.2 Notwithstanding the above, we reserve the right to bring proceedings against you in the courts of the country in which you are resident or domiciled.
10.4 International Access
10.4.1 The Chai Pe Charcha Websites are controlled and operated from the United Kingdom.
10.4.2 If you access the Platform from outside the United Kingdom, you are responsible for ensuring that your use complies with applicable local laws.
11. Introductory Offer – Free Trial
11. Service Fees and Commencement of Charges
Mercury Infotech Limited shall charge business users a fee per month per business location for access to its services.
Charges shall commence on 1 August 2026, regardless of the date of registration or activation of the business listing, unless otherwise agreed in writing.
From 1 August 2026, fees will be billed on a recurring monthly basis and shall continue unless and until the service is cancelled in accordance with Mercury Infotech’s terms.
Mercury Infotech reserves the right to amend its pricing upon providing reasonable notice to users.
11. Introductory Offer – Free Trial
11.1 Availability of Offer
11.1.1 Mercury Infotech Limited may, at its sole discretion, offer new business users a limited introductory period of up to three (3) months free of charge for selected services (the “Free Trial Period”).
11.1.2 The availability, duration, and scope of the Free Trial Period may vary and are not guaranteed.
11.2 Commencement of Free Trial
11.2.1 The Free Trial Period shall commence from the date on which the relevant business listing or service is activated on the Platform.
11.3 Scope of Free Trial
11.3.1 During the Free Trial Period, eligible users will have access to the agreed services without payment of subscription/direct debit or listing fees.
11.3.2 The Free Trial applies only to the specific services identified at the time of activation and does not extend to any additional features, upgrades, or third-party services unless expressly stated.
11.4 Charges Following Free Trial
11.4.1 Upon expiry of the Free Trial Period, standard charges shall automatically apply unless otherwise agreed in writing.
11.4.2 It is your responsibility to be aware of the expiry date of the Free Trial Period and any applicable charges thereafter.
11.4.3 Continued use of the services after the Free Trial Period constitutes acceptance of applicable fees.
11.5 Eligibility and Restrictions
11.5.1 The Free Trial is available to new customers only.
11.5.2 We reserve the right to determine eligibility for the Free Trial at our sole discretion.
11.5.3 The Free Trial may not be:
(a) transferred, sold, or assigned;
(b) combined with other promotions or discounts;
(c) claimed multiple times by the same individual, business, or related entity.
11.5.4 We reserve the right to withdraw or deny access to the Free Trial where we reasonably believe it is being misused or abused.
11.6 Modification and Withdrawal
11.6.1 We reserve the right to modify, suspend, or withdraw the Free Trial offer at any time without prior notice.
11.6.2 Such changes shall not affect any Free Trial Period already activated, unless required for legal, operational, or security reasons.
11.7 No Warranty or Guarantee
11.7.1 The Free Trial is provided on a discretionary and “as available” basis.
11.7.2 We make no guarantees regarding:
(a) continued availability of the Free Trial;
(b) performance or outcomes of services;
(c) conversion into paid services.
11.8 Liability
11.8.1 To the fullest extent permitted by law, we shall not be liable for any loss, damage, or expectation arising from:
(a) availability or unavailability of the Free Trial;
(b) termination or modification of the Free Trial;
(c) reliance on or participation in the Free Trial.
12. Payment and Billing
12.1 Charges and Fees
12.1.1 Certain features or services may be subject to fees, including listings, promotions, or subscriptions.
12.1.2 All applicable fees will be communicated at the time of purchase or activation.
12.2 Billing and Payment Terms
12.2.1 Unless otherwise stated, all fees are payable in advance.
12.2.2 Subscription services may be billed on a recurring basis (monthly or annually).
12.2.3 You authorise us to charge applicable fees using your selected payment method.
12.3 Payment Due Date
12.3.1 Payments must be made by the due date.
12.3.2 Failure to pay may result in suspension or restriction of services.
12.4 Failed Payments
12.4.1 If a payment fails:
(a) we may retry the payment;
(b) services may be suspended;
(c) services may be terminated if payment remains outstanding.
12.5 Suspension for Non-Payment
12.5.1 We may suspend or remove services due to overdue payment.
12.5.2 Suspension does not remove your obligation to pay outstanding fees.
12.6 Refunds
12.6.1 Fees are non-refundable unless stated otherwise.
12.6.2 No refunds for partial use, unused periods, or termination due to breach.
12.7 Price Changes
12.7.1 We may change pricing at any time.
12.7.2 Changes apply to future billing periods unless otherwise stated.
12.8 Taxes
12.8.1 Fees are exclusive of taxes unless stated.
12.8.2 You are responsible for applicable taxes.
12.9 Disputes
12.9.1 Billing disputes must be reported within a reasonable time.
12.9.2 We will review and decide billing disputes at our discretion.
13. Refunds and Cancellations
13.1 General Policy
13.1.1 Unless expressly stated otherwise in writing, all fees paid for services on the Chai Pe Charcha Websites are non-refundable.
13.1.2 By purchasing any paid service, you acknowledge and agree that you are not entitled to a refund except as required by applicable law.
13.2 No Refund Circumstances
13.2.1 Refunds will not be provided in the following circumstances:
(a) where services have been partially or fully used;
(b) where a listing or service has been active for any period of time;
(c) where you no longer wish to use the service;
(d) where you are dissatisfied with performance, results, or outcomes;
(e) where access has been suspended or terminated due to your breach of these Conditions;
(f) where you fail to cancel before the start of a new billing period.
13.3 Cancellation of Services
13.3.1 You may cancel your subscription/direct debit or paid services at any time, subject to any minimum term agreed at the time of purchase.
13.3.2 Cancellation will take effect at the end of the current billing period unless otherwise stated.
13.3.3 No refunds or credits will be issued for any unused portion of the service period.
13.4 Free Trial Conversion
13.4.1 Where a Free Trial Period applies, charges will begin automatically upon expiry of the trial unless cancelled before the end of the trial period.
13.4.2 Failure to cancel before the end of the Free Trial Period will result in full charges being applied for the applicable billing period.
13.5 Exceptional Circumstances
13.5.1 We may, at our sole discretion, consider refund requests in exceptional circumstances.
13.5.2 Any such decision shall be made on a case-by-case basis and shall not create any obligation to provide refunds in similar situations.
14. Paid Listings, Advertising and Ranking Transparency
14.1 Nature of Listings
14.1.1 The Chai Pe Charcha Websites operate as a directory platform displaying both free and paid business listings.
14.1.2 Listings on the Platform may include:
(a) standard listings submitted by businesses;
(b) enhanced or featured listings that are subject to payment;
(c) promotional placements or advertisements.
14.2 Identification of Paid Content
14.2.1 Paid, featured, or promoted listings may be identified through labels such as “Featured”, “Sponsored”, “Promoted”, or similar indicators where applicable.
14.2.2 You acknowledge that some listings displayed on the Platform may be paid placements.
14.3 Ranking and Ordering of Listings
14.3.1 The order in which listings appear on the Platform may be influenced by a range of factors, including but not limited to:
(a) relevance to search queries;
(b) location and proximity;
(c) completeness and quality of listing information;
(d) user activity and engagement;
(e) paid promotion or featured status.
14.3.2 The presence of a listing in a particular position does not constitute a recommendation, endorsement, or verification of that business.
14.4 No Endorsement
14.4.1 We do not endorse, recommend, or guarantee any business, product, or service listed on the Platform.
14.4.2 The inclusion, prominence, or ranking of any listing should not be interpreted as an indication of quality, reliability, or suitability.
14.5 Advertising Content
14.5.1 The Platform may display advertising content, including third-party advertisements and sponsored material.
14.5.2 Advertisements may be targeted or displayed based on general relevance or platform functionality.
14.5.3 We are not responsible for the content, accuracy, or claims made in any advertisements displayed on the Platform.
14.6 User Responsibility
14.6.1 You are responsible for independently assessing and verifying any business, product, or service before engaging with it.
15. Complaints and Reporting
15.1 Reporting Content or Listings
15.1.1 If you believe that any listing, review, or content on the Chai Pe Charcha Websites:
(a) is unlawful;
(b) is misleading or inaccurate;
(c) infringes your rights or the rights of a third party; or
(d) otherwise breaches these Conditions,
you may report it to us using the contact details provided on the Platform.
15.1.2 When submitting a report, you should provide sufficient detail to enable us to assess the issue, including:
(a) the URL or location of the content;
(b) a description of the issue;
(c) any supporting evidence where available.
15.2 Handling of Complaints
15.2.1 Upon receiving a report, we may review the relevant content and determine, at our sole discretion, whether any action is required.
15.2.2 We may request additional information from you or other parties in order to investigate the matter.
15.2.3 We are not obliged to take action in response to every complaint, but will consider all reports in good faith.
15.3 Actions We May Take
Where we consider it appropriate, we may:
(a) remove or restrict access to the content;
(b) request clarification or correction from the relevant user or business;
(c) suspend or terminate accounts associated with the content;
(d) take any other action we consider necessary to protect the Platform or its users.
15.4 Timeframes
15.4.1 We aim to review reports within a reasonable timeframe, but we do not guarantee specific response or resolution times.
15.4.2 The time required to investigate and resolve a complaint may vary depending on the nature and complexity of the issue.
15.5 Platform Role
15.5.1 We act as an intermediary platform and do not provide or control the goods or services offered by listed businesses.
15.5.2 We are not responsible for resolving disputes between users and third-party businesses.
15.5.3 Any dispute relating to goods or services must be resolved directly between you and the relevant business.
15.6 Misuse of Reporting
15.6.1 You must not submit false, misleading, or malicious complaints.
15.6.2 We reserve the right to take action where the reporting system is abused.
16. Platform Status and Third-Party Services
16.1 Platform Role
16.1.1 The Chai Pe Charcha Websites operate solely as an online platform that enables businesses to create listings and users to discover and interact with those listings.
16.1.2 We do not provide, supply, or control any of the goods or services offered by businesses listed on the Platform.
16.1.3 We are not a party to any contract, agreement, or transaction between users and any third-party business.
16.2 No Agency or Partnership
16.2.1 Nothing in these Conditions creates or shall be deemed to create:
(a) any partnership, joint venture, or agency relationship between us and any user or business;
(b) any authority for us to act on behalf of any business listed on the Platform;
(c) any authority for any business to act on our behalf.
16.3 No Control Over Third-Party Services
16.3.1 We do not:
(a) control or supervise the services provided by third-party businesses;
(b) guarantee the performance, quality, legality, or safety of any goods or services;
(c) verify all information provided by businesses on the Platform.
16.4 User Responsibility
16.4.1 Any engagement, communication, or transaction with a business listed on the Platform is undertaken at your own risk.
16.4.2 You are solely responsible for:
(a) verifying the suitability and reliability of any business;
(b) agreeing terms directly with the relevant business;
(c) resolving any disputes arising from such interactions.
16.5 Limitation of Platform Liability
16.5.1 We shall not be liable for:
(a) any acts, omissions, or conduct of any third-party business;
(b) any goods or services provided by third parties;
(c) any loss, damage, or dispute arising from your interaction with any third party.
16.6 No Endorsement
16.6.1 The presence, visibility, or ranking of any business on the Platform does not constitute endorsement, approval, or recommendation by us.
17. Search Results and Ranking Transparency
17.1 Nature of Search Results
17.1.1 The Chai Pe Charcha Websites provide search and listing results to assist users in discovering businesses and services.
17.1.2 Search results are generated using automated processes and may vary depending on user input, location, and other factors.
17.2 Ranking Factors
17.2.1 The order in which listings appear on the Platform may be influenced by a combination of factors, which may include:
(a) relevance to the user’s search query;
(b) geographic location and proximity;
(c) completeness and accuracy of listing information;
(d) user engagement or activity;
(e) availability of content or media;
(f) paid features, promotions, or enhanced listings.
17.2.2 The weighting and application of these factors may change over time at our discretion.
17.3 No Guarantee of Quality or Suitability
17.3.1 The positioning or prominence of any listing does not constitute:
(a) a recommendation or endorsement;
(b) a guarantee of quality, reliability, or suitability;
(c) a representation that one listing is superior to another.
17.4 No Obligation to Display or Rank
17.4.1 We do not guarantee that any listing will appear in search results or maintain any particular position.
17.4.2 We reserve the right to determine the inclusion, exclusion, and positioning of listings on the Platform.
17.5 User Responsibility
17.5.1 Users are responsible for independently assessing the suitability of any business or service before engaging with it.
18. Account Suspension, Termination and Data Handling
18.1 Suspension and Termination
18.1.1 We may suspend or terminate your account, access to the Platform, or any associated services in accordance with these Conditions.
18.1.2 You may also choose to close your account at any time by contacting us or using available account settings (where applicable).
18.2 Effect on Listings and Content
18.2.1 Upon suspension or termination of your account:
(a) your access to the Platform and associated services may be restricted or removed;
(b) your business listings may be suspended, removed, or made inactive;
(c) we may retain and continue to display certain content, including reviews or publicly available information, where it forms part of the integrity of the Platform.
18.2.2 We reserve the right to determine, at our sole discretion, whether any content or listings remain visible following account termination.
18.3 Data Retention
18.3.1 We may retain your personal data and account-related information:
(a) for as long as necessary to comply with legal, regulatory, or tax obligations;
(b) to resolve disputes or enforce these Conditions;
(c) to maintain platform integrity and prevent fraud or abuse.
18.3.2 Data retention and processing will be carried out in accordance with our Privacy Policy.
18.4 Deletion of Data
18.4.1 Where applicable, you may request deletion of your personal data in accordance with your legal rights.
18.4.2 Certain data may be retained where required by law or where necessary for legitimate business purposes.
18.5 Outstanding Obligations
18.5.1 Termination or suspension of your account does not affect any accrued rights or obligations, including any outstanding payments owed to us.
19. Communications and Marketing
19.1 Service Communications
19.1.1 By creating an account or using the Chai Pe Charcha Websites, you agree that we may send you service-related communications necessary for the operation of the Platform.
19.1.2 Such communications may include:
(a) account notifications and security alerts;
(b) transaction confirmations and billing updates;
(c) service announcements, updates, or changes;
(d) responses to enquiries or support requests.
19.1.3 These communications are considered essential and cannot be opted out of while you continue to use the Platform.
19.2 Marketing Communications
19.2.1 We may send you marketing communications, including updates, promotions, and offers relating to our services, where permitted by applicable law.
19.2.2 Marketing communications will only be sent where:
(a) you have provided consent; or
(b) we are otherwise permitted to do so under applicable regulations.
19.3 Opt-Out and Preferences
19.3.1 You may opt out of receiving marketing communications at any time by:
(a) using the unsubscribe link included in such communications; or
(b) updating your communication preferences within your account (where available).
19.3.2 Opting out of marketing communications does not affect your ability to receive service-related communications.
19.4 Third-Party Communications
19.4.1 We do not sell your personal data to third parties for marketing purposes.
19.4.2 We may use third-party service providers to send communications on our behalf, subject to appropriate data protection safeguards.
19.5 Compliance
19.5.1 All communications will be handled in accordance with our Privacy Policy and applicable data protection and electronic communications laws.
20. Force Majeure
20.1 Events Beyond Our Control
20.1.1 We shall not be liable for any failure or delay in the performance of our obligations under these Conditions where such failure or delay results from events beyond our reasonable control (“Force Majeure Event”).
20.1.2 Force Majeure Events may include, but are not limited to:
(a) acts of God, natural disasters, or extreme weather conditions;
(b) fire, flood, earthquake, or other environmental events;
(c) war, threat of war, civil unrest, terrorism, or public disorder;
(d) strikes, industrial action, or labour disputes;
(e) interruption or failure of utilities, telecommunications networks, or internet services;
(f) cyberattacks, system failures, or technical disruptions beyond our control;
(g) acts or omissions of government or regulatory authorities;
(h) pandemics, epidemics, or public health emergencies.
20.2 Effect of Force Majeure
20.2.1 Where a Force Majeure Event occurs, we may suspend, limit, or delay the provision of the Platform or any associated services for the duration of the event.
20.2.2 We shall take reasonable steps to resume normal operations as soon as practicable following the end of the Force Majeure Event.
20.3 No Liability
20.3.1 We shall not be liable for any loss, damage, or disruption arising from a Force Majeure Event.
Updated on 22 April 2026