Ads / Transparency
14. Paid Listings, Advertising and Ranking Transparency
14.1 Nature of Listings
14.1.1 The Chai Pe Charcha Websites operate as a directory platform displaying both free and paid business listings.
14.1.2 Listings on the Platform may include:
(a) standard listings submitted by businesses;
(b) enhanced or featured listings that are subject to payment;
(c) promotional placements or advertisements.
14.2 Identification of Paid Content
14.2.1 Paid, featured, or promoted listings may be identified through labels such as “Featured”, “Sponsored”, “Promoted”, or similar indicators where applicable.
14.2.2 You acknowledge that some listings displayed on the Platform may be paid placements.
14.3 Ranking and Ordering of Listings
14.3.1 The order in which listings appear on the Platform may be influenced by a range of factors, including but not limited to:
(a) relevance to search queries;
(b) location and proximity;
(c) completeness and quality of listing information;
(d) user activity and engagement;
(e) paid promotion or featured status.
14.3.2 The presence of a listing in a particular position does not constitute a recommendation, endorsement, or verification of that business.
14.4 No Endorsement
14.4.1 We do not endorse, recommend, or guarantee any business, product, or service listed on the Platform.
14.4.2 The inclusion, prominence, or ranking of any listing should not be interpreted as an indication of quality, reliability, or suitability.
14.5 Advertising Content
14.5.1 The Platform may display advertising content, including third-party advertisements and sponsored material.
14.5.2 Advertisements may be targeted or displayed based on general relevance or platform functionality.
14.5.3 We are not responsible for the content, accuracy, or claims made in any advertisements displayed on the Platform.
14.6 User Responsibility
14.6.1 You are responsible for independently assessing and verifying any business, product, or service before engaging with it.
Updated on 22 April 2026